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Showing posts from May, 2022

What is Digital Marketing & career options?

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Become a digital marketer and take your career to a new level. Everything has gone digital in our time. The Internet has improved our quality of life, allowing us to take advantage of numerous features that were previously unavailable unless on a phone or laptop. Internet-based promotion of goods and services through the use of digital tools is referred to as digital marketing. Display advertising via mobile phone applications and any other digital medium is included in this category.  Today's era is all about online shopping, ticket booking, recharging, bill payment, and so on, and we can do all of these things from the comfort of our own homes. For any firm, digital marketing is essential in a market where roughly 80% of purchasers conduct internet research before purchasing any product or service. What is Digital Marketing? Few years ago, people used to sell and deliver their goods to customers using a variety of methods, such as posters, templates, advertisements, and newspaper...

What is Blue Ocean Strategy by Extrovision digital solution

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What is the blue ocean strategy? In order to open up new market space and develop new demand, Blue Ocean Strategy is a simultaneous pursuit of differentiation and low cost. Uncontested market space is the goal of this strategy, making the competitors unimportant. It is predicated on the idea that the actions and opinions of industry actors can reshape market limits and industry structure. Is there any difference between red and blue ocean? To characterise the market universe, Chan Kim and Renée Mauborgne coined the terms "red" and "blue" in their book, Blue Ocean Strategy. The RED OCEANS represent the current market space, which includes all industries now in operation. The competitive rules of the game are well-defined and accepted in industries with red oceans. In this market, corporations compete to outperform their rivals in order to gain a larger piece of the market. Profits and growth are slashed when the market becomes more competitive. Cutthroat or brutal c...