What is Digital Marketing & career options?

Become a digital marketer and take your career to a new level.

Everything has gone digital in our time. The Internet has improved our quality of life, allowing us to take advantage of numerous features that were previously unavailable unless on a phone or laptop.

Internet-based promotion of goods and services through the use of digital tools is referred to as digital marketing. Display advertising via mobile phone applications and any other digital medium is included in this category. 

Today's era is all about online shopping, ticket booking, recharging, bill payment, and so on, and we can do all of these things from the comfort of our own homes. For any firm, digital marketing is essential in a market where roughly 80% of purchasers conduct internet research before purchasing any product or service.

What is Digital Marketing?

Few years ago, people used to sell and deliver their goods to customers using a variety of methods, such as posters, templates, advertisements, and newspaper ads. But none of these things were able to bring in many customers, so business owners changed how they marketed their products. Now, everyone shops online, sends or receives money, takes study-related courses, etc. on their phones. You can also do it easily on a laptop.

After the year 2000, the term "digital marketing" became more widely used. Internet marketing, social media, and other forms of online advertising helped popularise this term. The term "digital marketing" refers to the use of digital devices like smartphones and computers to promote our products around the world.

What is the purpose of digital marketing?

Digital marketing has become a necessity in today's society because of time restrictions. Everybody has access to the internet, and it can be accessed from any location. They will tell you that they don't have time to meet you, but they won't have a problem communicating with you on social media. All of this suggests that digital marketing is developing a name for itself in today's world.

The internet makes it easy for anyone to buy what they want. Now that many individuals avoid coming to the market, digital marketing helps businesses get their products and services into the hands of consumers. Many variations of a single product are displayed in a short period thanks to digital marketing, making it possible for the customer to choose the one that best suits their needs. As a result of this, the consumer saves time by not having to go to the market, enjoy the item, and then return.

What are the advantages of Digital Marketing?

The following are some of the advantages of digital marketing in addition to understanding what it is:

• For relatively little money, this can be accomplished. Start with Rs. 100 or perhaps Rs. 1,000 and work your way up.

• Here, we may target only those folks who will benefit from what we have to offer. Unlike traditional marketing, which does not permit such an approach.

• It's simple to use digital marketing to your advantage.

• As a result, we are able to make any necessary adjustments to our campaign.

• In general, it has a high rate of conversion. As a result, people become clients quite rapidly.

• There are a wide variety of career paths available in internet marketing.

• As a means of better understanding the fundamentals of Internet Marketing.

• There are a wide variety of jobs available in internet marketing.

• For the purpose of clarifying the fundamentals of Internet marketing

• Promote the website or blog of your current company.

• Can keep an eye on your SEO team's progress more easily.

• As an internet marketer, you have the option of working from home as a freelancer.

What are the types of Digital Marketing?

Internet is the only way to do digital marketing; the following are its types:

• Search Engine Optimization (SEO) : SEO, or search engine optimization, refers to the practise of making changes to your website in order to boost its exposure when people use search engines like Google, Bing, and others to look for items or services linked to your company. The higher your pages' visibility is in search results, the greater the likelihood that you will gain attention and bring prospective as well as existing clients to your company.

• Social Media : The term "social media" refers to a wide variety of websites, including but not limited to Facebook, Twitter, Instagram, and LinkedIn. A person can bring his views and feelings to the attention of thousands of others at once through the use of social media. You have probably all seen that when we visit these websites, advertising appear on it for a while; these advertisements may or may not be related to the choices you make on the website you are visiting; still, this is something that you must have observed.

• Email Marketing : Email marketing is essential to the operation of any business in every respect because it is the most straightforward kind of digital marketing and enables businesses to keep their clients abreast of all of the latest deals and specials being offered by the company. Email marketing refers to the process by which a business sends out emails advertising its wares.

• Youtube Channel : YouTube is a platform for social media marketing that allows the producer to sell his goods to the general public in a direct and personal manner.

• Affiliate Marketing : Affiliate marketing is the practise of advertising products by means of the internet, specifically through websites, blogs, and links. You can then submit your product onto that URL after you have created your link in this section. You will receive payment for any customer who buys your product after following that link to your website.

• Pay Per Click Marketing (PPC) : Apps marketing may be defined as the practise of reaching potential customers by developing a variety of applications (or "apps") that are hosted on the internet and promoting one's goods or services through the use of those applications. Smartphones are used by a significant portion of the population these days. The largest firms create their own applications and distribute them to their customers.

• Apps Marketing : The process of reaching out to customers and promoting your wares through the use of various applications that are hosted on the internet is referred to as "apps marketing." This is a really effective method of using digital marketing. These days, a significant number of people own and make use of smart phones. The largest firms create their own applications and distribute them to their customers.

What is the career options in Digital Marketing?

Along with studying digital marketing, you need be aware of the various job options available, which are listed below:

• Content marketer

• Copywriter

• Conversion rate optimization

• PPC Manager/Executive

• SEO Executive/Manager

• SEM Manager/Expert

• Social Media Manager/Executive

• E-commerce manager

• Analytical manager

• CRM & Email Marketing Manager

• Web Designer/Developer and Digital Marketing Manager/Director

• SEO Executive/Manager

Who are the top recruiters of Digital Marketing?

• Google

• Facebook

• iProspect India

• WATConsult

• Webchutney

• Mirum India

• Quasar Media

• Pinstorm

• iStrat

• BBC Webwise

What are the salary packages in Digital Marketing field?

Job Profile	Average Salary in India (INR/Year)
Digital Marketing Manager	6-7 Lakh
SEO Specialist	4-5 Lakh
Social Media Manager	5-6 Lakh
Content Marketing Specialist	4-5 Lakh
PPC Specialist	3-4 Lakh
Content Writer	3-4 Lakh

If you're want to grow your online or online business consult "ExtroVision Digital Solution" for a Best Digital Marketing   idea/advise to boost your business, we're just a call away.  

Written by : Chetan Singh

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